Nature Republic (CEO-Jeong Un Ho) that transmits beauty energy from the pure nature in the world revealed on March 9 that the brand held a fan signing event with EXO, the brand model, gathering around 50,000 fans at the outdoor stage of Central Plaza Ladprao in Bangkok, Thailand on March 8 at night, gaining a huge success.
The fan signing event was held to commemorate the opening of a large-scale flagship store (store no.9 in Thailand) of Nature Republic that has a nature-inspired interior design and to thank for the support and love given by the local fans to the brand since it opened there in 2009.
Not only did the event receive heated responses, but overseas fans were also gathered at once, proving the global influence and popularity of EXO. Despite the fact that the group arrived at late night on the day before, many fans went to the airport to welcome the members and swarms of people participated in the fan signing event to meet them. Apart from the invited customers, around 50,000 fans went to the event which caused traffic congestion. Local media also competed to report the event.
The members of EXO expressed their deep thanks to the fans on the spot and gave diverse fan service to repay the support of their fans before the fan signing event. Throughout the event, the members showed their bright smiley faces making the hearts of their fans flutter. They created a warm ambience by displaying their gentle manner, lovely greetings and photo shooting.
Nature Republic revealed, “This fan signing event was prepared in order to build an intimacy between the brand and the fans from Thailand who are interested in K-beauty, as well as creating a chance for pleasant communication with them’, added, “We will hold more sympathetic promotions not only in Korea but also all over the world in the future.’
The new flagship store is located at Central Plaza Ladprao, the top shopping center in Thailand. The mall boasts a large floating population and is located at a prime commercial area where famous tourist spots such as the largest weekend market, Chatuchak, and many international schools are placed to attract a slew of foreign tourists and local people to visit.
In addition, the store is 60m² in size which is the largest among all foreign brands in the mall. It is located on the ground floor on the main road,attracting the attention of the customers. To let customers feel the nature-oriented concept of Nature Republic with all five senses, one side of the store is made with flowers to perfectly reproduce the natural landscape.
As Thailand is rising as the largest beauty market in East Asia, Nature Republic plans to expand its business by opening at least ten more stores in the country.
[Translated by Yanchingsally Chu] Photo credit: Nature Republic
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